Our new Groups and Incentives MTS Globe Website Page
One of the areas in which we are rapidly growing in is Groups and Incentives. More and more companies are reaching out to us. Spread over several countries we have several teams who are specialists and truly passionate about event planning & execution. To support these teams our Marketing Department has created a new Groups and Incentives web page.
Richard Bovenschen, Head of Marketing & Communications tells us more:
¨When our marketing team sat together with our Groups & Incentives colleagues, we quickly found out that their specialty, Groups & Incentives, was not highlighted in a proper way on our website. Listening to why we also immediately learned we were looking at a different challenge. For example, we learned that for our Groups & Incentives colleagues being part of MTS Globe was and advantage and disadvantage at the same time. The disadvantage is that MTS Globe is a DMC, the advantage is that MTS Globe is a DMC. No joke.
To explain a bit more. The disadvantage of being part of a DMC is that clients do not see us as Group and Incentives specialists, while the advantage is that they see we have experience in tourism and direct access to a lot of local knowledge in the field of transfers, hotels and excursions.”
Lalita Koehncke, Project Manager in Marketing & Communications further adds ¨Our job was to take away the disadvantage and show them as real specialists but also keep the link with MTS Globe. To do this we focused on displaying success stories from events, “a la carte groups”, meetings & congress and tailor-made incentives in a visual attractive way that fits the target group. Via testimonials from our clients we emphasize our trustworthy reputation in the market¨ To keep the link with MTS Globe you still recognize the MTS look and feel and the page is still on our website, although people could also see it as a separate page¨
We all hope you like our page and encourage you all to look around. Click
Click here and enjoy!